Friday, May 11, 2007
Fillers and Corrective Training
That being said, I still don't understand why personal trainers will spend a great portion of a training hour with clients doing nothing but cute, little corrective training exercises or balance training. Getting your clients STRONGER will undoubtedely be corrective in nature. [This is NOT to say that there aren't special circumstances where corrective training is of paramount importance].
The Law of Repetitive Motion, as popularized by Eric Cressey and Mike Robertson explains why getting your clients stronger WILL be corrective.
I=NF/AR
I=Injury
N=# of repetitions that exacerbate the problem
F= Force of each repetition
A=Amplitude (range of motion)
R=Rest
Getting your client stronger will minimize "F" (repetitive stress will seem less challenging to the body.
Someone's knee hurts? Strengthen their posterior chain and get their glutes to start firing. BAM: no more knee pain.
Additionally, people NEED a training stimulus. Call me crazy, but I am willing to bet that if your client lost 20 lbs of fat, he/she would probably feel better and have better structural balance overall. Spending 45 minutes doing nothing but balancing on an Airex pad or performing a circuit of rotator cuff exercises won't help in that regard.
Don't get me wrong, I am all for corrective training modalities. But like I said above, a healthy dose of foam rolling and dynamic mobility at the start of a training session will shake loose most imbalances. This takes all of 10 minutes to complete. Not to mention you can save a lot of "wasted" time by doing corrective training in between sets. I like to throw in extra sets of scapular push-ups or terminal knee extensions or banded external rotations while my clients rest. That way, while we're discussing last night's episode of Lost, they are still doing something productive.
Examples:
A1. Front Squat
A2. Seated Row
***Filler: Scapular Push-ups while resting
A1. Bench Press
A2. Walking Lunges
***Filler: Behind the Neck Pull-Aparts
Thursday, May 10, 2007
Your Naked Nutrition Guide
TG: What was one of the main reasons why you wrote Your Naked Nutrition Guide?
TG: What do you feel separates your manual from the rest?
TG: What can people expect when they buy your manual?
Monday, May 7, 2007
New Trainer? A little advice....
1. As scary as it sounds you don't necessarily HAVE to be certified to train people. Matter of fact, Eric Cressey was telling me the other day that a friend of his e-mailed him and told him that he got his dog certified as a personal trainer through some online course. No, I am not kidding. But needless to say, getting certified through a reputable organization such as the NSCA, ACSM, or NASM would be a step in the right direction and will undoubtedly help you get your foot in the door. Most gyms will require that you are certified (but some don't) and if you're lucky you can find a gym that will help pay for your certification and other continuing education opportunities.
2. Most gyms will offer 1-2 complimentary sessions to all new members who join the gym. If so, this is a great opportunity to showcase your skillz. This is my blog, so if I want to use a z at the end of skillz, I will dammit. Generally speaking if I have two sessions with a prospective client, I am pretty confident that my expertise and knowledge base will be enough to "sell" myself to them. The key is to just be amicable and get them to talk about themselves. ALWAYS, and I mean always ask questions. The only ones that are off-limits are the following:
*"Oh wow, when are you expecting your baby?" If she is in fact not pregnant, you're going to feel like an asshat.
*"What's your favorite Ben Affleck movie?" This is actually a trick question, as there is no such thing as a good Ben Affleck movie (okay, Good Will Hunting aside).
In all seriousness, you want to ask as many questions as possible. What are your goals? What has prevented you from achieving your goals? Tell me about your knee injury? How many kids do you have? Do you have a hot daughter? Kidding.
People want to talk about themselves, and the more info you get from them, the more likely you are to build a repoire with them and make them a client.
3. Show them something they have never done before. People are always looking for the next unique abdominal exercise. If you're able to show them something they have never done or see before, they will be more likely to think that you have more tricks up your sleeve.
4. This tip is actually something I got from Alwyn Cosgrove and is one that I have found invaluable when starting off at a new club. Simply put: EXPOSURE. The more members see you, the more likely you are to pick them up as clients. When starting off at a new club, make it a point to introduce yourself to 10 new people a day. Just smile and say hi. "My name is [your name here] and I am one of the new trainers here at the club. If you have any questions about the equipment or any particular exercise feel free to ask me." Or just simply offer to show someone a new exercise or correct their form. Don't go right into your sales pitch and ask them if they are interested in personal training. Instead, just correct them and say it was great to meet them. Trust me, if they ever do think about purchasing some training, they will seek you out.
Also, another great idea would be to offer a mini-session to one person a day. Basically spend a good 15-20 minutes and take someone through a small circuit of exercises. Again, it's all about exposure. Maybe even offer to do a group abdominal class for 10 minutes one day. People love their ab classes and you will easily get 15-20 people to attend. Mention that you're one of the new trainers and I guarantee one of them will approach you for training eventually.
Another great idea for picking up clients would be to organize clinics. Maybe a squat clinic or a "how to" class on proper bench press form.
At the end of the day however, I have always found that the best way to get new clients is to make the ones you DO have a walking billboard for your services. Nothing trumps word of mouth, and if your current clients are getting results then the rest will soon follow. That being said, please please please make it a point to read and attend seminars. Continuing education is paramount in this industry and if you're not willing to better yourself as a trainer then you are doomed to fail.
Friday, May 4, 2007
A Small Rant on the Industry
Exhibit A:
John Berardi is coming into Boston this weekend. His first trip to the east coast in a little over three years. Outside of the fact that I have a slight "man-crush" on him, I have been looking forward to this weekend because John was actually one of the first authors I started to read way back in the day when I started out in this industry. To say that he has been an influence on me and how I discuss nutrition with my clients is an understatement.
A few weeks ago, I mentioned to a bunch of other trainers that I work with that JB was coming into town for a two-day seminar and that they would get a discount for attending. Guess how many are coming out of 60+ trainers? ZERO. Granted, this also happens to be one of the weekends that many of the trainers are going through MAT training (Muscle Activation Techniques) at the club where I work, so they obviously have a legitimate reason for not going. However, that still leaves 40-45 trainers who seem to have other plans. One trainer in particular said to me, "What do we get for going? Do we get a goodie bag or anything for showing up?" Um, how bout the fact that you get two full days with one of the world's reknowned sports nutritionists!?!?!?!
So now we have gotten to the point where the only way to get personal trainers to further educate themselves and to make themselves better is to bribe them with "goodies?"
This, in my opinion is one major reason why I feel that the industry is getting worse. Now, that's not to say that there aren't thousands of personal trainers out there who go out of their way to attend seminars or read books and try their best to stay on top of things. But I think it's fair to say that that is far from the norm. I just think it's rather dumbfounding that more trainers aren't going to this seminar, given the fact that it's going to be a FANTASTIC weekend to network with some of the top names in the industry: Eric Cressey, Cassandra Forsythe, Jimmy Smith, John Sullivan, Carl Valle, Todd Hamer, and Mike Boyle just to name a few.
I think the industry needs a swift kick in the nuts. That's what I think.
Thursday, May 3, 2007
Sneaky Bastards
If I had to make a list of the most sneaky bastards ever, it would llook like this:
1. Food Companies
2. Ben Affleck (why Jennifer.......why?)
3. George Bush (come on...this one is easy).
In short, PLEASE PLEASE PLEASE make sure you look at the ingredients before you purchase your bread. While it may say "whole wheat" or "whole grain," you still need to play it safe and take a look at what's actually in there
Wednesday, May 2, 2007
Fish Oil Potency
Back to fish oil.....
If you're not taking your fish oil for the health benefits alone (and believe me there are literally hundreds), please kindly click the power button on your computer right now and buy some for crying out loud. However be careful of which brand you buy. As my friend Mike Roussell has pointed out in his new manual Your Naked Nutrition Guide, when purchasing fish oil, it's important that you buy a PURE and POTENT product.
I agree with him 100% and often recommend that people don't buy a fish oil supplement that isn't atleast 50% pure. To determine the purity of your fish oil simply divide the amount of combined EPA and DHA by the total amount of fat in the product. Most fish oil products you will find in your local grocery store contain 0.18 g of EPA and 0.12 g of DHA per 1 gram capsule.
0.18+0.12=0.3 grams of total omega-3's (EPA/DHA combined)
0.3/1g (of fat per capsule)=.3 or 30%
Essentially most fish oil supplements found in local drug stores or grocery stores are 30% pure. They're cheap, but they are potentially loaded with mercury, toxins, and other contaminants. You will have to pay a little more for 50% pure fish oil products, but it's soooo worth it. As an added bonus, the purer the product is, the less likely you are to experience any fishy after taste or burps.
Tuesday, May 1, 2007
Static Contraction Training
In any case, I got an e-mail from a past client of mine not too long ago and he asked me what my thoughts were on static contraction training. He sited this link:
http://www.bodybuilding.com/fun/sisco6.htm
Static contraction training: I have heard of it before, and it's basically a glorified form of isometric training. Isometric meaning: no change. Concentric is the shortening of the muscle. Eccentric is the lengthening of a muscle. Isometric refers to "no change" in muscle (kind of like pushing against a wall). You're contracting the muscle and providing tension, but there is no change as far as shortening or lenghening.
Isometric training does have it's advantages: (excerpt from an article I wrote awhile ago)
Essentially, there are several key theories (key word: theories) behind implementing isometric holds into a program:
- Maximum Recruitment of Muscle Fibers: teaches the CNS to fire ALL muscle fibers.
- Increased Strength at Weak ROM's: albeit there is only a 15-25% carryover to other ROM's.
- Injury Reduction: little to no wear and tear on the joints.
- Increased Tension: Time Under Tension is one of the key determinates of hypertrophy.
- Mental Toughness: isometrics are mentally challenging and aren't for the faint of heart.
In my opinion, it does have merit and can (and should) be used sparingly. I am reluctant to base someone's entire training approach to static contraction training, but it's a nice little "kick in the pants" and provides a different training stimulus for someone who has hit a plateau.
If one were to use it, I would use it ONCE per week in the form of bench lock outs or squat stands using a load that is around 110-130% above one's 1RM for that particular lift for 2-3 sets total for about 10 seconds each. I think anything above that is a bit retarded (and I know there are some people who advocate 150%+).
Like I alluded to above, I think one of the main advantages to isometric training (from a performance standpoint) is the fact that it's so CNS intensive and teaches the body to know what it feels like to hold heavy weights. But please, don't fall prey to the claims that it will produce unparalled muscle growth and make girls want to jump your bones. It's a nice little change of pace and certainly a viable tool to use, nothing more.