Thursday, March 29, 2007

Real World Fat Loss

A few weekends ago, I had the pleasure of attending my very first Perform Better Seminar. To say that I was thoroughly impressed would be a massive understatement. Not only was I able to listen to the likes of Alwyn Cosgrove, Mike Boyle, Gray Cook, and Juan Carlos Santana.....but I was able to meet some great people to boot.

Another cool thing about Perform Better seminars is the fact that they basically bring a travelling store with them. Anything and everything in their extensive catalog is available.......for a discounted price. This includes all the products from the presenters that day.

I ended up purchasing Read World Fat Loss by Alwyn Cosgrove after listening to his presentation. To be honest....regardless of the discount, I would have paid the regular price (even more) for this fantastic product. It's THAT good. [Although, secretely I was hoping there was a bonus gift of Alwyn doing his Shrek impersonation].

Alwyn basically debunks EVERY myth or fallacy regarding fat loss programming with not only real world examples, but relevant AND current scientific research to back it up. Once and for all you can prove to all those group exercise instructors that steady state aerobics and high carb diets are about as useful for fat loss as asking Paris Hilton for directions to the Salvation Army.

Additionally, consider the fact that people will spend upwards of $58 BILLION this year alone on diets, personal trainers, supplements, surgery, etc and yet only 0.5% of personal trainers make over six figures. It's obvious that we as personal trainers are failing miserably in the fat loss programming department.

I can't say enough great things about this manual. A definate "must have" for any personal trainer or fitness enthusiast out there.

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